Virtual reality (VR) has been a topic of discussion in the event industry for a while and it’s exciting stuff! With the popularity of the VR increasing over the last few years, a few technology developers ventured into the virtual event space with products based on similar principles, but most failed to achieve widespread adoption. Today, the talk is different and VR seems to be on just about everyone’s must-have and predictions lists.
What is virtual reality (VR)?
First things first, you’re going to need to know what VR is…the clue is in the name – it’s the experience of a world that doesn’t exist. We aren’t talking about getting yourself lost in a book or day-dreaming about a photo or painting however, even these are technically also experiencing some sort of virtual reality.
A virtual reality experience is intended to be immersive. This kind of suspension of disbelief can therefore prove useful in certain circumstances – The Events Industry being one.
How does VR work?
The virtual reality we have been referring to in this blog typically requires a head-mounted display, a computer or smartphone that creates the 3D world and some form of input tracking, which can be hand tracking, voice or head.
How can it be used at events?
It doesn’t seem feasible (or safe) to imagine attendees walking through an event wearing VR headsets, but there are a couple of event use cases that are perfectly viable and have been used by several of the large brands recently:
Conferences – some products actively lend themselves to VR-type demonstration to impress an audience. Some company principals want the impact to be totally immersive allowing a first-hand experience rather than simply demonstrating a product with either a person on a stage or a video presentation. Competition is hot out there, and companies are vying to impress with new product lines and ever more innovative ways to introduce them to the market. VR is on-trend and cutting edge and the more memorable the introduction, it can give the company competitive advantage over another with a similar product line.
Party Sponsorships or Promotional Content – Some companies may not be interested in innovative new ways to showcase their products or acquire sponsorship for an event, however others, are keen to take advantage of opportunities to interact with event attendees in new and different ways. It’s proven that many people learn new things and remember key facts by interacting with new teaching methods, especially if it’s exciting and fun.
Above all, whilst it can be educational and at the end of the day companies want to sell more products, VR is fun and different. It helps to provide an experience and VR is now becoming the new low cost option for event organisers wanting to show-off their products or presentations at a ground-breaking, fun conference or corporate events.
You can hire VR and work too with companies who can help take your initial ideas and upscale to a fully choreographed presentation. VR could make the difference to any conference or corporate event, particularly new product or system launch, and engender success for your company, if it’s done right!
©MyEventGenie Limited 2017